If you were to ask most therapists or salon owners what they think is holding their business back, the answer is usually: “I need more clients.” Which is sometimes true. More often, the real issue lies in how they manage the clients they already have. Small things that might seem insignificant can quietly cost a business thousands over time. Things like: vague rebooking conversations inconsistent consultations weak recommendations poor follow-up inconsistent standards between

If your clients aren’t coming back consistently, there will always be a reason. Often, it’s hard to find that reason unless something totally dramatic happened! It’s more than likely a collection of smaller things that get missed or that aren’t done consistently. As individual things they might not seem like a big deal, but over time they have a direct impact on retention, income and how stable your business feels. Most therapists assume they’re doing everything they should b

If you’ve been in business a few years and feel like you’ve hit a ceiling, then this is something worth thinking about. Your booked some weeks and then quiet the next, trying to fit in marketing in-between clients, working evenings after hours and constantly feeling behind and like you just need to do more. More hours, more posts, more offers, more effort. Surely if doing more was the answer, it would have worked by now!? The Plateau That Creeps In You’ve reached the stage

Over the last week or so I’ve had an unexpected reminder about something I teach within my business consulting. Last Saturday my Facebook accounts were suspended. Nearly 20 years of personal profile history disappeared overnight. Photos, memories, contacts and messages. Along with three business accounts. I’ll be honest, I did panic for a moment. Not because of the businesses themselves, but because there is a lot of life stored in those accounts. But once the initial shock w

And Why Trying Everything Is Keeping You Stuck If you’re in the first few years of running your therapy business and constantly feel overwhelmed, scattered, or unsure what to focus on next, this is for you. Not because you’re doing nothing. But because you’re doing too much - without a clear strategy. Working Hard Isn’t the Problem from-reactive-to-proactive-why-trying-everything-is-keeping-therapists-stuckMost therapists I support aren’t short on effort. They’re: Posting whe

Me, and here’s why... I'm not just another coach or another mentor - I have lived and breathed our industry for 14 years, from start up,...

Why did I decide to produce a guide to choosing the right skincare for your business? It took me a about a year to decide my skincare...

I don’t think that I have been being me, I don’t think I have been giving you my true authentic self. Now this is something that I work...

I work with people in the health, wellness, beauty industry. So whether you are a beauty therapist, massage therapist, hypnotherapist,...